Customer care
Privacy Policy
Last updated: October 30, 2026.
This Privacy Policy explains how AFS Digital Enterprises LLC (“we”, “us”) collects, uses, and discloses personal information when you visit our store, make a purchase, or communicate with us. Our checkout and payments are processed through AFEX Pay. AFEX Pay processes personal information in connection with your account, checkout, and payment, and does so under its own privacy policy. This policy covers the information we handle as the merchant. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to personal information.
Personal Information We Collect
“Personal information” means information that identifies or can reasonably be linked to you. Depending on how you interact with us, we may collect or process: Contact details — name, billing address, shipping address, phone number, email address. Order and transaction information — items viewed, added to cart, purchased, returned, exchanged, or canceled, and your order history. Payment information — form of payment, transaction details, payment confirmation. We do not receive or store full payment card numbers; these are handled by AFEX Pay and its payment providers.
Account information — username, preferences, and settings associated with your AFEX Pay account, to the extent shared with us as the merchant. Communications — the content of support messages, emails, and other correspondence with us. Device and usage information — IP address, browser and device information, and information about how you interact with our store, collected through cookies and similar technologies.
Where the Information Comes From
Directly from you, when you place an order, contact support, or provide information to us; Automatically, through the store and through cookies and similar technologies; From AFEX Pay, as the platform processing our checkout and payments; From our service providers, such as fulfillment, shipping, and analytics providers.
How We Use Personal Information
To provide the service — process payments, fulfill and ship orders, handle returns, exchanges, and refunds, manage your order, and provide customer support. To communicate with you — send order confirmations, shipping updates, and responses to your inquiries. Marketing — where permitted, send promotional messages about our products. You can opt out at any time using the unsubscribe link or by contacting us. Security and fraud prevention — authenticate transactions, detect and investigate fraudulent, unsafe, or unlawful activity, and protect our business and our customers.
Legal compliance — comply with applicable law, respond to valid legal process, and enforce our terms and policies.
How We Disclose Personal Information
We do not sell your personal information for money. We may disclose personal information: To AFEX Pay, as the platform processing our checkout and payments; To service providers who act on our behalf, including payment processors, fulfillment and shipping providers, cloud and IT providers, analytics providers, and customer-support tools; Where you direct or consent to disclosure; In connection with a business transaction such as a merger, acquisition, or bankruptcy; To comply with legal obligations, respond to lawful requests, enforce our terms, or protect the rights, property, or safety of our business, our customers, or others.
Where applicable privacy law treats certain advertising-related disclosures as a “sale” or “sharing” of personal information, you may opt out by contacting us at support@smoochemakeup.com.
Cookies and Similar Technologies
Our store and the AFEX Pay platform use cookies and similar technologies to operate the store, remember your preferences, measure performance, and, where applicable, support advertising. Most browsers let you block or delete cookies, though some store features may not work correctly if you do.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights. These rights are not absolute and may not apply in every circumstance. Access — request access to the personal information we hold about you; Deletion — request that we delete personal information we hold about you; Correction — request correction of inaccurate personal information; Portability — request a copy of your personal information, or that it be transferred to a third party, where applicable; Opt out of targeted advertising, sale, or sharing , where applicable law provides that right; Marketing preferences — unsubscribe from promotional email at any time.
We may still send non-promotional messages about your orders. To exercise a right, contact us at support@smoochemakeup.com. We may need to verify your identity before responding, and we will respond within the time required by applicable law. You may use an authorized agent where the law allows; we may require proof of authorization. We will not discriminate against you for exercising these rights.
Children’s Data
Our store is not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, contact us and we will delete it.
Security and Retention
No security measure is perfect, and we cannot guarantee absolute security. We recommend you do not send sensitive or confidential information through unsecured channels. We retain personal information for as long as needed to fulfill the purposes described in this policy, including to complete orders, provide support, comply with legal, tax, and accounting obligations, resolve disputes, and enforce our agreements.
Legal Bases for Processing (EEA and United Kingdom)
If you are located in the European Economic Area or the United Kingdom, we process your personal information on the following legal bases: Performance of a contract — to process your order, take payment, deliver the goods, and handle returns and refunds; Legitimate interests — to prevent fraud, secure our store, understand how our store is used, and improve our products and service, where those interests are not overridden by your rights; Consent — for marketing messages and non-essential cookies, where consent is required.
You may withdraw consent at any time; Legal obligation — to comply with tax, accounting, consumer-protection, and other legal requirements.
International Transfers
We may transfer, store, and process personal information outside the country where you live, including in the United States. Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or an equivalent, unless the destination country has been recognized as providing an adequate level of protection.
Complaints
If you have a complaint about how we handle your personal information, contact us using the details below. Depending on where you live, you may also have the right to appeal our decision or to lodge a complaint with your local data protection authority.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised policy here and update the “Last updated” date.
Contact
AFS Digital Enterprises LLC 412 W 7th St, STE 906 Clovis, NM 88101 United States Email: support@smoochemakeup.com